PANGKALAN KERINCI, Indonesia, November 25, 2022 /PRNewswire/ — Asia Pacific Rayon (“April“), the first fully integrated viscose rayon manufacturer in Asiaannounced its collaboration with of Indonesia largest retail platform, Matahari, to launch a new textile waste management program. APR is a member of the Singapore-based RGE group of companies founded by Sukanto Tanoto.
The program, which is part of Matahari’s ESG Sunrise Project, encourages Matahari customers to participate in reducing textile waste through a recycling program. In the first phase, the program focuses on the trade-in of Nevada Denim apparel at three Matahari stores located in Supermal Karawaci at TangerangMetropolitan Mall a Bekasi and Ciputra Mall a Jakarta.
Basrie Kamba, director of APR, said, “In line with our goal of supporting Indonesia’s sustainable fashion and textile industry, Asia Pacific Rayon is proud to support Matahari in managing this eco-friendly program. With our efforts , we are providing sorting facilities in each store, which basically consist of boxes with clear instructions for collecting second-hand denim from Matahari customers. We believe this program will contribute to the reduction of 26 tons of textile waste within Indonesia through our processes of sorting, tracing and chemical recycling”.
“Matahari is committed to reducing the amount of clothing that ends up in landfills. We also strive to manage improvements in textile waste, so that it can benefit those in need. Therefore, Matahari is excited to partner with Asia Pacific Rayon and its partner sorter, who has considerable experience and expertise in this field, carrying forward its commitment to recycle fabrics in a sustainable way,” said Terry O’ConnorCEO of Matahari.
This textile waste management project is part of Matahari’s rebranding efforts. Matahari is improving its workplace and stores to create greener environments and is also increasing the number of green products, using biodegradable shopping bags and distributing paper bags in all stores. Furthermore, it is also channeling the use of more energy from renewable sources. After the rollout of this textile waste management program in the initial stores, Matahari will continue to roll out the program in other stores Indonesia.
For more information on the Nevada Denim Trade-In program, follow the @Matahari Instagram account or find the details as follows:
- Trade in your old denim (any brand, any size), get a direct discount IDR100,000 by purchasing Nevada Denim for men or women
- The promotion applies with a minimum IDR300,000 purchase (1 Old Denim for 1 Nevada Denim Pants or Denim Jacket transaction)
- The recycling program is conducted in three Matahari shops located in Supermal Karawaci (Tangerang), Metropolitan Mall (Bekasi) and Ciputra Mall (Jakarta)
- Program Period: November 16 – 31 December 2022
- Not combinable with other promotions
Asia Pacific Rayon is of Asia first fully integrated producer of viscose rayon from renewable industrial park forests. The plant with the capacity of 300,000 tons, located in Pangkalan Kerinci, Riau, uses the latest manufacturing technology to produce high quality rayon for fabrics and personal care products. APR is committed to being a leading viscose rayon manufacturer adhering to the principles of sustainability, transparency and operational efficiency, serving the interests of society and the country, and providing value for customers.