WEST HARTFORD, CT – If you’re like many Connecticut residents, you’ll spend many of the last few days of November immersed in consumerism, buying this and that for your friends and family, and even pampering yourself.
Giving Tuesday on November 29 is an opportunity to turn your attention to local nonprofit groups who are seeing an alarming decline in small gifts.
Since 2012, nonprofits, community and grassroots groups, and self-help networks around the world have used GivingTuesday to stimulate fundraising, rally volunteers, and build momentum for their causes.
Local nonprofits are having a particularly difficult time this year. The number of donors fell 7 percent in the first half of 2022, largely due to a “slump” in the number of small-giving supporters, according to GivingTuesday’s latest quarterly fundraising report.
Donors who gave $100 or less dropped 17 percent in the first six months of the year, and 8 percent fewer donors made donations of $101 to $500, according to the report.
You probably have your favorite causes among the nonprofits, community and grassroots groups and mutual aid organizations that address local needs here in West Hartford.
GivingTuesday is locally driven in more than 240 US communities, networks and coalitions.
GivingTuesday communities in Connecticut include Farmington, West Hartford and Southington.
Some worthy causes here in West Hartford include:
- French bulldog rescue netthat finds homes for French bulldogs in need.
- The Cetacean Society International Inc.which aims to protect vital habitat and the cessation of all captive killing and exposure of whales, dolphins and porpoises.
- The Jewish Community of Joyce D and Andrew J Mandell Greater Hartfordwhich provides recreational, cultural, educational and social programs designed to promote the physical, intellectual and spiritual well-being of its members and other participants.
- Pattywise LLCwhich provides housing, education benefits, and employment support for veterans.
- Connecticut Alliance for Victims of Violence and Their Familieswhich helps victims of domestic violence cope with and recover from personal difficulties.
For more nonprofits based in West Hartford, click this link.
There are some bright spots in the fundraising report, released by the Fundraising Effectiveness Project, a research effort of the Association of Fundraising Professionals Foundation for Philanthropy and GivingTuesday.
Importantly, although the donor pool shrank in the first half of 2022, dollar contribution increased by 6.2% as major donors increased. At the same time, the increase in contributions from large donors was outpaced by the second quarter inflation rate of about 8.5%.
“Winback donors” — people who had donated to an organization at one point, but not in the most recent reporting period — grew by 6.3%.
That group likely includes people who supported a charity in a pandemic-giving surge in 2020, as well as those who suspended their charitable giving during the first two years of the pandemic and donated again this year, according to Lori Gusdorf, executive vice president of the group’s Association of Fundraising Professionals, said in a press release.
The key takeaway for charities is to stay connected with donors and include them in fundraising proposals, regardless of when they last donated, Gusdorf said.
The report “highlights the importance of employing targeted strategies to retain this key donor segment, especially in times of economic volatility, when donors are more frequently evaluating their financial commitments,” he said.
GivingTuesday was created in New York City in 2012 with one simple goal: to encourage people to do good. Over the past nine years, the idea has grown into the global movement it is today.
GivingTuesday’s focus is “radical generosity” — the concept that the suffering of others should be as intolerable to us as our own suffering, according to the movement’s website.